Content
Juicy J
An Academy Award–winning artist, producer, and co-founder of Three 6 Mafia, Juicy J continues to influence music globally with his signature beats, hooks, and larger-than-life presence.
Year :
Memphis, TN
Problem :
In the competitive fitness and lifestyle market, brands often struggle to create e-gift cards that not only look premium but also resonate with their target audience’s aspirations.
Many digital gift cards lack a distinctive identity, appearing generic or uninspired, which can undermine the perception of quality and brand value. Intenza Brand Boutique needed an e-gift card that would convey both elegance and the dynamic, active spirit of their brand.
Solution :
The project focused on designing a modern and elegant e-gift card featuring a sleek black card holder to evoke a sense of luxury and exclusivity. The card itself incorporates dynamic, fitness-inspired imagery and minimalist design elements, reflecting the active lifestyle that defines the Intenza brand.
The use of clean lines, refined typography, and a restrained color palette ensures that the card feels both contemporary and premium, making it an appealing gift choice for fitness enthusiasts.
Challenge :
One of the primary challenges was achieving a balance between minimalism and brand storytelling. The design needed to remain uncluttered and sophisticated while still communicating the energy and movement associated with an active lifestyle. Integrating fitness-inspired visuals without overwhelming the card’s elegant aesthetic required careful composition and attention to detail.
Additionally, the e-gift card had to be versatile enough to look impressive across various digital platforms and screen sizes.
More Projects
Content
Juicy J
An Academy Award–winning artist, producer, and co-founder of Three 6 Mafia, Juicy J continues to influence music globally with his signature beats, hooks, and larger-than-life presence.
Year :
Memphis, TN
Problem :
In the competitive fitness and lifestyle market, brands often struggle to create e-gift cards that not only look premium but also resonate with their target audience’s aspirations.
Many digital gift cards lack a distinctive identity, appearing generic or uninspired, which can undermine the perception of quality and brand value. Intenza Brand Boutique needed an e-gift card that would convey both elegance and the dynamic, active spirit of their brand.
Solution :
The project focused on designing a modern and elegant e-gift card featuring a sleek black card holder to evoke a sense of luxury and exclusivity. The card itself incorporates dynamic, fitness-inspired imagery and minimalist design elements, reflecting the active lifestyle that defines the Intenza brand.
The use of clean lines, refined typography, and a restrained color palette ensures that the card feels both contemporary and premium, making it an appealing gift choice for fitness enthusiasts.
Challenge :
One of the primary challenges was achieving a balance between minimalism and brand storytelling. The design needed to remain uncluttered and sophisticated while still communicating the energy and movement associated with an active lifestyle. Integrating fitness-inspired visuals without overwhelming the card’s elegant aesthetic required careful composition and attention to detail.
Additionally, the e-gift card had to be versatile enough to look impressive across various digital platforms and screen sizes.
More Projects
Content
Juicy J
An Academy Award–winning artist, producer, and co-founder of Three 6 Mafia, Juicy J continues to influence music globally with his signature beats, hooks, and larger-than-life presence.
Year :
Memphis, TN
Problem :
In the competitive fitness and lifestyle market, brands often struggle to create e-gift cards that not only look premium but also resonate with their target audience’s aspirations.
Many digital gift cards lack a distinctive identity, appearing generic or uninspired, which can undermine the perception of quality and brand value. Intenza Brand Boutique needed an e-gift card that would convey both elegance and the dynamic, active spirit of their brand.
Solution :
The project focused on designing a modern and elegant e-gift card featuring a sleek black card holder to evoke a sense of luxury and exclusivity. The card itself incorporates dynamic, fitness-inspired imagery and minimalist design elements, reflecting the active lifestyle that defines the Intenza brand.
The use of clean lines, refined typography, and a restrained color palette ensures that the card feels both contemporary and premium, making it an appealing gift choice for fitness enthusiasts.
Challenge :
One of the primary challenges was achieving a balance between minimalism and brand storytelling. The design needed to remain uncluttered and sophisticated while still communicating the energy and movement associated with an active lifestyle. Integrating fitness-inspired visuals without overwhelming the card’s elegant aesthetic required careful composition and attention to detail.
Additionally, the e-gift card had to be versatile enough to look impressive across various digital platforms and screen sizes.